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Paid focus group opportunity for specialty crop farmers


The University of Minnesota Extension horticulture team is conducting a series of focus groups with farmers and farm managers related to COVID-19 prevention and risk management on Minnesota farms. We are looking for farmers or farm managers who developed or implemented a COVID farm plan to participate in a 90 minute focus group and complete a short (<5 minute) anonymous survey.

All participants will receive a $75 Visa gift card for their time, and their names and farm names will be kept anonymous. The information gathered will help UMN Extension develop future education resources and outreach for farmers in Minnesota.

Benefits of participating include:

  • Hear from fellow farmers / farm managers about how they created a culture of safety on their farms this summer, both internally with their employees, and with the public

  • Receive a $75 gift card

  • Shape future outreach conducted by the UMN Extension horticulture team related to risk management on farms

Who can participate? 

You are eligible to participate if you meet the following criteria: 

  1. Grow fruits or vegetables for sale or donation in Minnesota

  2. Had some sort of COVID-19 plan

  3. Work with a team (employees) and / or engage with the public on your farm (e.g. pick your own, CSA pickup, agritourism, etc.) 

  4. Were involved in creating or implementing your farm’s COVID-19 plan

Focus group dates:

December 7th, 1pm - 2:30pm: Focus group for farms that had customers on-site

December 10th, 6:30pm - 8:30pm: Mixed focus group for all types of farms

December 14th, 1pm - 2:30pm: Mixed focus group for all types of farms

*All focus groups will be virtual

To sign up, please visit

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